Sports Illustrated was first published in August of 1954. Sports Illustrated is owned by Time Inc., who also publishes Sports Illustrated for Kids and T & L Golf. Sports Illustrated Magazine has over 3 million subscribers and is read by over 23 million adults each week. Full of color photos and detailed sports reporting, Sports Illustrated Magazine provides sports fans all the inside scoop of the sports world. From baseball to football, basketball, hockey, and golf, to name a few, all sports and sports-related news is packed inside. Editorial covers season previews and reviews, player interviews and news articles detailing all that affects the sports world today. Each issue includes “Leading Off” – up close photos of the most memorable sports events of the week, “Catching Up With” – an updated interview with a previous cover story athlete, and more.

Sports Illustrated also publishes an annual “Swimsuit Issue”.